No price until a sales call
Sometimes legitimate for genuinely bespoke work. Often it means the price depends on what they think you can pay.
Most of the risk in hiring a development partner is visible before you sign, if you ask the right questions.
Judge them on four things: whether they will cut your scope rather than agree to everything, whether their pricing is specific before you talk to sales, whether you own the code at the end, and whether they support the product after launch. A partner who agrees to your entire feature list on the first call is telling you they will not protect your launch date.
Ask all of these. The answers are more revealing than any portfolio.
None of these are automatically disqualifying, but each deserves a straight answer.
Sometimes legitimate for genuinely bespoke work. Often it means the price depends on what they think you can pay.
If nobody pushes back on your scope in the first conversation, nobody will push back when the timeline is at risk either.
"Modern stack" is not an answer. You should be able to find out what your product is built in before it is built.
The single most important commercial term. Ambiguity here is not an oversight.
Freelancers can be the right call when you have strong technical leadership already and the build is narrow and well specified. You are buying hands, and you supply the direction.
An agency makes sense when you need design, development, testing and launch run as one process, and when you want continuity afterwards rather than re-hiring for every change.
In-house is usually the wrong first move. Hiring is slow and expensive, and a permanent team before product-market fit commits you to a burn rate before you know what you are building. Most teams outsource to validate, then bring it in-house once the roadmap is long enough to keep engineers busy.
So you can hold us to the same questions.
Freelancers suit a narrow, well-specified build where you provide technical leadership. An agency suits a build where design, development, testing and launch need running as one process, and where you want continuity after launch.
Ask to see products they have shipped that are live now, and ask to speak to the client. A portfolio of designs is not the same as a portfolio of launched products.
Scope and what is explicitly out of it, the timeline and what happens if it moves, what the price includes, code and IP ownership, and the terms for ending or transferring the engagement.
urMvp designs, builds and launches startup MVPs in 14 to 30 business days, from €499/month. Tell us the idea and we will come back with a scope and a price.